Performance Marketing Lead

Responsibilities:

• Plan, execute, and analyze overall performance marketing activities (user acquisition, retention, and engagement) across core digital channels
• Track and measure all digital marketing metrics including actual spend, conversion volumes, web traffic, etc.
• Constantly optimize performance marketing activities (e.g.: User Acquisition, App Store Optimization, Push Notifications)
• Test new channels & digital trends and analyze data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.
• Perform ongoing keyword research, expansion and optimization on a weekly basis.
• Routinely make a daily report based on performance marketing activities.

Requirements:

• Bachelor/MS degree in marketing or a related field
• Digital Marketing Experience: 3- 5 years.
• Proven working experience in digital marketing, especially digital planning and operations.
• Experience with digital marketing platforms and tools, including AppsFlyer, Google Ads, Facebook Business Manager, Tiktok & Twitter Ads Manager.
• Experienced in SEO implementation, App Store Optimization, and CRM is a plus
• Deep analytical skills and able to translate the analysis into an actionable plan. 
• Ability to be agile and flexible in adapting in a dynamic environment.